To encourage support for local bars and small businesses in the Pittsburgh area (especially during the covid pandemic) they held a variety of events. From Happy Hours, Game Nights, Photo Contest, and other Networking events.
Happy Hour & Sunday Funday Facebook Banner Graphics that correspond with the matching Instagram post. Also utilized on the website page for listed events.
A campaign to celebrate Black History Month. This opportunity was used to showcase Pittsburgh's small businesses and the young black professionals behind them.
For Women's History Month, we wanted to showcase outstanding and amazing professional women in the Pittsburgh area. I decide on the campaign title; Phenomenal Females of Pittsburgh.
I wanted the personality of each business to show through with each event campaign while not diverging from the Pittsburgh Young Professionals brand.
Design Inspo
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Promotional materials for each event were designed for various platforms and formats. While the majority of promotions were online, there were instances where print-based promotions were also required.
For some promotions, I wanted to maintain a consistent theme overall while varying each format. This is shown in the colors and patterns used for this social media campaign.
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