Customer Appreciation 2022
Paul's Beauty Warehouse Annual 2022 Customer Appreciation. Our main aim was to bring barber/stylist professionals and students together, celebrating the joy of in-person interactions as we moved beyond the pandemic. To add some extra flair, we decided to take a trip back in time to the fabulous 60s & 70s! The event was a blast, filled with education, networking opportunities, and collating theme products & brands. Scroll down to view some of the campaign materials.
Social Media Campaign. A variety of designs were created for various segments of the event, including giveaways, sales, and education sessions.
Event Post Card (Front & Back). Along with digital materials, mailers are designed and sent out to promote the event
Tote Bag Swag. To go along with the free bag each customer gets a tote bag with the companies slogan "Let's Make Beauty Together". Additionally a Pop Socket was created with the design.
An additional design was created for barbers with a the phrase "Masters At Work" and used for a Card Holder.
Tickets. The event additionally included designs for individual tickets for education classes. Each ticket included an attached "gift card/coupon" that can be used towards a purchase during the event.
They were printed in-house, shown in the photo below. Take a closer look at the ticket on the right.
